How long meta description google

To compare it with before Google made the changes, the latest search results is now pixels wide , which is about pixels wider. All these years, we have been writing our titles with no more than characters. Today, Google has finally made some changes and increased the titles to characters.

The organic results for your site will probably be higher or lower as well, which is why you have to keep things in check. Not only Google has increased the length of the titles to be displayed, the meta descriptions showed some changes too. When writing meta descriptions, we tend to keep it between characters because Google usually truncate snippets that are longer than characters. Besides, Google used to display only 2 lines of meta descriptions on their search results page.

Just like this:. This has once again proven that Google did some changes to its search results page. And Google not only made changes to the desktop titles. The titles and meta descriptions on mobile search have also increased and is even longer than the desktop. Google has increased the length of mobile titles from about characters to 78 characters. So now the titles on mobile search have characters more than the desktop titles.

The same goes for the meta descriptions. Mobile search used to have lesser room for meta descriptions than a desktop site, with a maximum of characters. With these changes that we noticed on mobile search results, we think that it may be worth it to optimize your title tags for mobile if you have more visitors from mobile than desktop.

To check your meta descriptions, use the counter tool above. On mobile devices, the max limit is about pixels and characters. Google shows up to pixels on a desktop.

You can check it with SERP preview tool. Do you want to know more? Create unique descriptions for each page on your site. Identical or similar descriptions on every page of a site aren't helpful when individual pages appear in search results. Wherever possible, create descriptions that accurately describe the specific page. Use site-level descriptions on the main home page or other aggregation pages, and use page-level descriptions everywhere else.

If you don't have time to create a description for every single page, try to prioritize your content; at the very least, create a description for the critical URLs like your home page and popular pages. Include relevant information about the content in the description. The meta description doesn't just have to be in sentence format; it's also a great place to include information about the page.

For example, news or blog postings can list the author, date of publication, or byline information. This can give potential visitors very relevant information that might not be displayed in the snippet otherwise.

Similarly, product pages might have the key bits of information—price, age, manufacturer—scattered throughout a page. A good meta description can bring all this data together. For example, the following meta description provides detailed information about a book.

Author, Illustrated by V. Programmatically generate descriptions. For some sites, like news media sources, generating an accurate and unique description for each page is easy: since each article is hand-written, it takes minimal effort to also add a one-sentence description.

For larger database-driven sites, like product aggregators, hand-written descriptions can be impossible. In the latter case, however, programmatic generation of the descriptions can be appropriate and are encouraged. Good descriptions are human-readable and diverse.

Page-specific data is a good candidate for programmatic generation. It may decrease CTR on certain types of queries. This move is in keeping with Google's improved understanding of the context of the page and the search query. Powered by visual parsing technology, Intent Signal is the only solution that can intelligently parse out the ranking elements on the SERP and tell you if a keyword has organic web listings shown above the fold-line be it Desktop, Tablet, or Smartphone , and whether your content is one of those that is shown above the fold line.

Find out what Intent Signal is and what it does here. As we often emphasize, don't over-react to changes in the algorithm and AI formulae. Even when Google announces a change and rolls it out, it can change back as has happened here. Always produce relevant, quality content that provides value for the user and is easy for the bot to consume. As RankBrain gets smarter, Google is likely to use more dynamically generated meta descriptions that are more customized to the query. Watch your winning listings like a hawk with Anomaly Detection, which alerts you when your content drops below the fold.