When was getty images founded

It has also rolled out a host of new technology initiatives. Yet whether these initiatives will deliver the results Getty Images needs is still uncertain. As technology and competition continue to drive down the costs of making and distributing images, customers will expect to pay even less. To compensate, Getty and its rivals have little choice but to keep boosting volumes while keeping costs down. Industry experts say that means Getty Images and its rivals will continue pushing down the prices paid to stock photographers.

John Harrington, a Washington, D. None of which is encouraging for stock photographers themselves. Zera, the Seattle-area photographer, says the downward price spiral has made stock photography all but untenable for professionals like him. The opinions expressed in reader comments are those of the author only and do not reflect the opinions of The Seattle Times.

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Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. It is a supplier of stock images, editorial photography, video and music for business and consumers, with an archive of over million assets.

It targets three markets—creative professionals advertising and graphic design , the media print and online publishing , and corporate in-house design, marketing and communication departments. Getty has distribution offices around the world and capitalizes on the Internet for distribution.

As Getty has acquired other older photo agencies and archives, it has digitised their collections, enabling online distribution. Getty Images operates a large commercial website that clients use to search and browse for images, purchase usage rights, and download images.

Image prices vary according to resolution and type of rights. The company also offers custom photo services for corporate clients. As seen from the list below, there are some accurate and inaccurate footage left from the Getty Images archive. Mark Getty is the company's chairman. The company relocated to Seattle two years later and expanded in the United States, reaching 2, employees by As of the ensuing sale to Carlyle Group, the company was said to have an archive that included 80 million stills and illustrations.

The company was acquired by the Getty family in The company moved to its current headquarters, in the Union Station office complex in Seattle's International District, in Airey remained in the role until 31 December , at which time she became a non-executive director member of its board.

In , Getty Images introduced Market Freeze, simplifying exclusivity of rights-managed images. Later that year, it announced that due to customers' needs changing, it plans to phase out rights-managed imagery by in favor of royalty-free images.

Since its formation, Getty Images has pursued an aggressive programme of acquisition, buying up many privately owned agencies that had built up the stock photography industry, from small family-run firms to larger agencies. By , it had acquired one of the largest agencies, Tony Stone Images; the online art seller Art.

Bert Blokhuis, four offices, for undisclosed sum ; journalistic specialists Liaison Agency; Newsmakers the first digital news photo agency; Online USA, a specialist in celebrity shots; and the Hulton Press Library, the former archive of the British photojournalistic magazine Picture Post. In , the Hulton collection was sold on once more, this time purchased by Getty Images and renamed Hulton Getty. With the acquisition of the Hulton library, Getty Images took ownership of the rights to some 15 million photographs from the British press archives dating back to the Nineteenth Century.

Getty has branched out into stock audio, music and sound effects. Getty has partnered with other companies including Slidely for companies and advertisers to use the Getty Images video library of around 2 million videos.